https://www.lauralentchitsky.com/home daily 1.0 2025-11-14 https://images.squarespace-cdn.com/content/v1/5f4662c2936c9d0d9a6dd7c9/1598490104356-E3W9KLVVGEA5LNEA0S8M/Screen+Shot+2020-08-26+at+8.58.30+PM.png Home - “I am certain that any company employing her, and any client she works with, will benefit much as we did with her enthusiasm and her ability to simplify complex things.” — Tom Witmer, VP Business Development, Valiance Partners https://www.lauralentchitsky.com/contact daily 0.75 2025-11-14 https://www.lauralentchitsky.com/resume-experience-skills daily 0.75 2025-11-14 https://www.lauralentchitsky.com/testimonials daily 0.75 2021-06-11 https://www.lauralentchitsky.com/portfolio daily 0.75 2020-08-29 https://www.lauralentchitsky.com/portfolio/taiki monthly 0.5 2020-10-12 https://images.squarespace-cdn.com/content/v1/5f4662c2936c9d0d9a6dd7c9/1602511935267-M61RMWODPATVZBO2VTN1/iStock-667324172.jpg Portfolio - TaikiUSA - TaikiUSA B2B Content that Attracts and Converts https://images.squarespace-cdn.com/content/v1/5f4662c2936c9d0d9a6dd7c9/1601404025862-W9E3WETQ74M17XC1ZHXZ/sponge-infographic.jpg Portfolio - TaikiUSA https://images.squarespace-cdn.com/content/v1/5f4662c2936c9d0d9a6dd7c9/1601403914683-H9K5SGG9J93OIOYWM2BC/mask+infographic.jpg Portfolio - TaikiUSA https://images.squarespace-cdn.com/content/v1/5f4662c2936c9d0d9a6dd7c9/1601404005142-GHLG5FKU9LU8G700KTJY/wipes-infographic.jpg Portfolio - TaikiUSA https://images.squarespace-cdn.com/content/v1/5f4662c2936c9d0d9a6dd7c9/1601337626829-XYZKMCJE69HL1N90L589/FacialMasksReport_LandingPage_Preview.png Portfolio - TaikiUSA - Facial Masks Report Sheet masks may be well-known today, but even just a few years ago skincare consumers across the United States were only just learning about this K-beauty trend. In 2018 (later updated in 2020 to reflect new market data), I wrote an industry report which included information about the sheet mask market as well as different types of mask materials and their respective benefits. I then repurposed the report to create supporting pieces of content, including social media content, blogs, videos and infographics. https://images.squarespace-cdn.com/content/v1/5f4662c2936c9d0d9a6dd7c9/1601337652024-83ZOOTXQE5Y31M47LVA1/Mask-Report-Image.png Portfolio - TaikiUSA - Launching a Successful Sheet Mask Line Many emerging and independent skincare companies want to build their brand on a cornerstone sheet mask product, but the market became highly competitive and many didn’t know where to start. As a leading sheet mask manufacturer, Taiki was eager to tap into this market. I wrote an extensive guide that includes contemporary consumer research and growing trends that can help newer brands stand out in a crowded marketplace. After prospects downloaded the guide, they were entered into an email nurture campaign in order to qualify leads for sales reps. https://images.squarespace-cdn.com/content/v1/5f4662c2936c9d0d9a6dd7c9/1601405502524-EH8PUSH6EVRAZOYCVYKV/TAI-124_MULA19+Recap_image3.jpg Portfolio - TaikiUSA - What’s Next for TaikiUSA? Taiki continues to promote their gated whitepapers using paid LinkedIn advertisements. With COVID restrictions lifting, the team is eager to return to in-person industry events, such as MakeUp in New York. https://www.lauralentchitsky.com/portfolio/brother monthly 0.5 2020-10-12 https://images.squarespace-cdn.com/content/v1/5f4662c2936c9d0d9a6dd7c9/1602511529233-8GRRZ6X8GKYD7GI1BO96/IMG_7375.JPG Portfolio - Brother - Brother Videos That Tell a Relatable Story https://images.squarespace-cdn.com/content/v1/5f4662c2936c9d0d9a6dd7c9/1601322718732-64BD1A82YCKT65QFQO3O/MFC-L3710CW_028.jpeg Portfolio - Brother - What’s Next for Brother? After a break from filming on-site due to COVID-19, Brother and Ridge Marketing are back to creating videos and accompanying social media snippets that feature existing and new products. https://www.lauralentchitsky.com/portfolio/aahcs monthly 0.5 2020-10-12 https://images.squarespace-cdn.com/content/v1/5f4662c2936c9d0d9a6dd7c9/1602511224368-IOPOMX4YCF3QEUFGVAEF/iStock-932074828.jpg Portfolio - All American Healthcare - All American Healthcare Building a Digital Presence that Balances B2B & B2C https://images.squarespace-cdn.com/content/v1/5f4662c2936c9d0d9a6dd7c9/1598642683735-4JXATYAKCLBSODE52CB2/iStock-639754308.jpg Portfolio - All American Healthcare - What’s Next for All American? AAH continues to run paid advertisements, publish new content to the website and build their social media following. They recently launched an app for job seekers called AllShifts. https://www.lauralentchitsky.com/portfolio/ridge-marketing monthly 0.5 2020-10-01 https://images.squarespace-cdn.com/content/v1/5f4662c2936c9d0d9a6dd7c9/1601562892382-HYOUS8FL2W6FFIFZATCN/image-asset.jpeg Portfolio - Ridge Marketing - Content for Marketers As the Content Marketing Director at Ridge Marketing, I not only created content for our clients, but also produced optimized blogs and lead-generating PDFs that helped to attract and convert new clients for the agency. Below are some examples of the content that I created for Ridge Marketing. https://images.squarespace-cdn.com/content/v1/5f4662c2936c9d0d9a6dd7c9/1601561055610-IMUOZU5TDNXOHJU6JVC6/Screen+Shot+2020-10-01+at+9.54.21+AM.png Portfolio - Ridge Marketing https://images.squarespace-cdn.com/content/v1/5f4662c2936c9d0d9a6dd7c9/1601561039598-8B5ELTHQKWBTZ57X45YL/Screen+Shot+2020-10-01+at+9.54.13+AM.png Portfolio - Ridge Marketing https://images.squarespace-cdn.com/content/v1/5f4662c2936c9d0d9a6dd7c9/1601562046117-IZ365AJTA5F7OUUMOGUG/IG_TW-1080x1080+%283%29.jpg Portfolio - Ridge Marketing https://images.squarespace-cdn.com/content/v1/5f4662c2936c9d0d9a6dd7c9/1601562093177-OIEJAFGT06JCA765X4A6/RID_Blog_WFH-COVID19-IG_TW-1080x1080.jpg Portfolio - Ridge Marketing https://images.squarespace-cdn.com/content/v1/5f4662c2936c9d0d9a6dd7c9/1601562002195-5QOJAM31PKEINHV1SA7A/IG_TW-1080x1080+%282%29.jpg Portfolio - Ridge Marketing https://images.squarespace-cdn.com/content/v1/5f4662c2936c9d0d9a6dd7c9/1601562069904-C4YUSC6C9LEH4WHV923S/IG_TW-1080x1080.gif Portfolio - Ridge Marketing https://images.squarespace-cdn.com/content/v1/5f4662c2936c9d0d9a6dd7c9/1601562134365-TPBA86YUA8HA0KLLFW2V/Instagram+-+1080x1080+%281%29.png Portfolio - Ridge Marketing https://images.squarespace-cdn.com/content/v1/5f4662c2936c9d0d9a6dd7c9/1601562114156-DF2OZPH8Z1W5Y7D2BIQL/IG_TW-1080x1080.png Portfolio - Ridge Marketing